Scouring the Media

Google, Apple, and newspapers.

Posted on: December 2, 2010

In the eras before Google’s founding, journalists had to go out and search for information. It took time to gather information on a person’s occupation, hobbies and interests. Since the invention of Google, journalists have had access to a tool that streamlines their research.

However, while Google has helped journalists, many critics speculate that its power of immediately gathering information overrunning journalism. The iPod industry, built on the stilts of Apple, is also seen as a threat to journalism–especially with reports that Rupert Murdoch is starting a newspaper exclusively for the iPad.

But Steve Jobs, CEO of Apple, spoke recently, and said he refused to allow his empire to take over journalism.

“One of my beliefs, very strongly, is that any democracy depends on a free, healthy press,” Jobs said in an interview earlier this year. “Anything that we can do to help the New York Times, the Washington Post, the Wall Street Journal find new ways of expression so they can afford to get paid, so they can afford to keep their editorial operations intact, I’m all for it.”

Eric Schmidt, CEO of Google, forecasted the future of journalism himself in an interview with The Atlantic reporter James Fallows.

“It’s obvious that in five or 10 years, most news will be consumed on an electronic device of some sort,” Schmidt said. “Something that is mobile and personal, with a nice color screen. Imagine an iPod or Kindle smart enough to show you stories that are incremental to a story it showed you yesterday, rather than just repetitive. And it knows who your friends are and what they’re reading and think is hot.”

Jobs believes it’s Apple’s responsibility to give journalism the room to succeed that it deserves, saying, “I don’t want to see us descend into a nation of bloggers myself. We need editorial more than ever right now.”

Google offers a News Archive Search, which, according to Google, “provides an easy way to search and explore historical archives. In addition to helping you search, News archive search can automatically create timelines which show selected results from relevant time periods.”

Ultimately, newspapers will have to adapt to the environment around them. With technology booming and Google and Apple showing no signs of stopping, newspapers will simply have to find new ways to engage their audiences.


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